LOTUS BLOGS

Speak as your brand not your business

You might feel like this is an odd statement to make, but there is in fact some logic behind it…

If you think of a business, for example, an interior design business, you are simply seeing it as a company that offers interior designers to the public to assist in decor around your home. Now, let’s consider what their brand might tell you…

Their brand represents and reveals a lot more than the business itself does – their brand could be associated with decor, architecture, luxury, furniture, art, accessories, beauty, creativity, innovation – it could be family orientated, trendy, hipster, classic, fun, professional, quirky, earthy…we could go on and on…

Now, think about how you could describe this business coming from the point of view of the business…

And, now think about how you could describe this business coming from the¬†point of view of the brand…

Which one has more to say about more subjects? In the blog title, when we say, “speak”, we are referring to any time you need to use your business’s/brand’s voice to convey a message, interact with others, and promote yourself. Let’s take a simple promotional text and compare the two voices:

“Let us help you decorate your home”.

OR

“Let us create a space that captures who you are by adding decorative elements that reflect and support the feeling you wish to create in your home”. OR, even more simply, “Let us bring your home to life!”

Which text captures your attention the most?

Speaking as your brand adds colour to your marketing – imagine that your business is the body and the brand is the personality – at the end of the day we are attracted to the personality of a person – sure, the body might be the initial interest, but what keeps us interested in the long run?

Social media platforms, your website, events and adverts should all reflect your brand, which in return drives attention to your business – one cannot exist without the other, and to realise this relationship will result in the longevity of your business and your success.

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